Articles written by
Anna Heim

Discover the inspiring journey of the mother-and-son duo behind SAPINCA, a game-changing non-alcoholic beverage brand. Born from a demand for tasty, healthy, alcohol-free options, SAPINCA combines exotic ingredients and ancient roots to create ‘magical elixirs’. Learn about their unique brand positioning, their ambitious expansion plans, and how they’re shaking up the food tech industry.

The Crushi, a Dutch company, aims to make an impact at SIAL Paris 2024 with its innovative frozen sushi, designed for quick preparation in an oven or air fryer. Co-founders Jeroen van de Velde and Martijn Klein have patented their product, combining fresh ingredients with crispy panko breadcrumbs. With intellectual property secured in the EU, U.S., and Japan, they plan to expand globally, starting with France. Crushi targets convenience-loving Europeans, offering vegan-friendly options that align with popular food trends like air fryers.

Icelandic startup Melta helps rural communities turn food waste into fertilizer, saving money and limiting their environmental impact at the same time.

From alternative proteins to fighting food waste, we have identified 10 trends that best reflect how food tech startups could meet consumer priorities in 2024 and beyond.