The name “Active Label” was thoughtfully selected to emphasize its proactive, real-time temperature monitoring technology for temperature-sensitive products. “We wanted the name to capture the dynamic and continuous functionality of our labels,” said CEO Carlo Ricci. “Active” highlights continuous temperature tracking, while “Label” refers to the smart, non-electronic tags seamlessly integrated into packaging. Together, they ensure product safety and freshness throughout the supply chain, addressing concerns in industries like food and pharmaceuticals.
Tackling Global Cold Chain Challenges
Cold chain management inefficiencies result in the loss of about one-third of food produced for consumption, contributing to both economic losses and environmental impact. “Our innovative solution addresses these challenges by providing real-time temperature and time monitoring,” Carlo stated. Active Label’s patented technology ensures that products are stored and transported under optimal conditions, reducing waste, improving safety, and ensuring regulatory compliance. This applies to both the food and pharmaceutical industries, where temperature-sensitive medications also face storage issues.
Research-Driven Innovation
Active Label’s founding team consists of researchers from the University of Cagliari, united by their expertise in materials science and optical technology. “Our academic collaboration naturally led to the development of our smart label,” Carlo shared. With a strong partnership with the university, the team combines research with real-world applications to push the boundaries of temperature monitoring technology. This collaboration ensures the retention of intellectual property while leveraging valuable academic resources.
Targeting Critical Industries
Active Label’s smart temperature monitoring system targets industries where temperature control is essential. “Our primary audience includes food producers, pharmaceutical companies, logistics providers, and large retailers,” Carlo noted. The system ensures real-time, accurate data for temperature-sensitive products like dairy, seafood, medications, and vaccines. Additionally, insurance companies benefit from reliable data, which helps assess risks during storage and transportation, ultimately reducing costs and enhancing product integrity.
Differentiating in a Competitive Market Around the Cold Supply Chain
Active Label stands out in a market dominated by electronic temperature monitoring systems. “Our competitors, often use expensive electronic devices that offer limited data,” Carlo explained. Active Label’s patented system provides a cost-effective, non-electronic solution that monitors time and temperature, offering detailed product insights. It’s eco-friendly, scalable, and easily integrated into existing packaging for mass production.
Poised for Expansion
Since its 2023 launch, Active Label has rapidly grown through key partnerships and investments. Backed by Eureka! Venture SGR Spa and collaborate with industry leaders like Rovagnati and Smeralda, the company is conducting real-world testing of its technology. “These partnerships are crucial for commercial validation,” noted Carlo. Aiming for industrial validation by 2024 and commercial agreements, Active Label joined SIAL Startup Village to boost visibility, attract investors, and network with industry leaders. Focused on innovation and sustainability, they aim to revolutionize cold chain management for temperature-sensitive products.