FoodTech & AgriTech Insights

Edmond, founded in 2019, is the first French craft brewery dedicated solely to alcohol-free beers. Their mission is to break the stereotype that alcohol-free beer is only for specific groups, like pregnant women. “We wanted to broaden the horizon of alcohol-free craft beer and bring everyone to it,” said Emilie Yana, the founder of Edmond. This approach, combined with a unique brewing process, results in a beer that tastes just like the real thing — with bitterness, body, and bubbles, but without alcohol or added sugars. The Inspiration Behind Edmond: A Personal Journey The creation of Edmond wasn’t just about filling a gap in the market; it was personal. Emilie, a former professional dancer, decided to stop drinking alcohol in 2017. This choice brought her to realize how limited the options were for alcohol-free beverages. “I realized the social desert this implied,” said Emilie, “not to mention the qualitative poverty of imported alcohol-free beers.” With this realization, she teamed up with Sébastien Dué, who developed a brewing process from scratch. What started as a personal project quickly grew into a vision for the world. High-Quality Ingredients and Local Sourcing for Alcohol-Free Craft Beer One of the key differentiators for Edmond’s alcohol-free craft beer is the quality of the ingredients they use. Unlike many industrial non-alcoholic beers, Edmond focuses on sourcing organic and local ingredients to create flavorful, natural brews. “We continue to produce natural alcohol-free beers, with no additives but with a lot of flavor thanks to our organic ingredients sourcing”. The brewery’s use of the best hops and malts gives their beer a rich and authentic taste. Challenging Stereotypes and Changing Perceptions Edmond is on a mission to challenge the traditional view of who drinks alcohol-free beer. Their tagline and branding aim to attract a broader audience, breaking away from the idea that these beers are only for certain demographics. “The idea was to broaden the horizon of alcohol-free beer and bring everyone to it,” said Emilie. Whether it’s for health reasons, driving, or simply a lifestyle choice, Edmond believes that anyone can enjoy a high-quality alcohol-free beer. Their focus is on creating a beverage that not only tastes great but also fits seamlessly into social situations. Expanding Beyond France with Edmond’s Alcohol-Free Craft Beer While Edmond has already gained traction in France, the company has its eyes set on international expansion. “Going abroad is part of the plan,” said Emilie. The team is focused on increasing production, building new partnerships, and continuing to innovate in the alcohol-free beer space. Edmond’s participation in events like SIAL Startup is a crucial step in achieving their goals for 2024, as they aim to develop their business and get more people to experience their unique beers. Don’t Miss the SIAL Food & Beverage Exhibition! If you’re as excited as we are about innovative food and beverage companies like Edmond, make sure to attend the SIAL Food & Beverage Exhibition in Paris, running from October 19-23rd. Get your tickets now and join us in exploring the future of food tech. Can’t make it in person? No worries! We’ll be streaming live from the event on our Sesamers YouTube and LinkedIn, so you can catch all the action online.

In a recent interview with Dr. Karl-Heinz Füller, Manager Future Exterior and Materials at Mercedes-Benz AG, we learned about the company’s strategic involvement in JEC World’s Startup Booster competition. This partnership highlights Mercedes-Benz’s commitment to innovation and sustainability through advanced composite materials. Let’s explore five key takeaways from our conversation and how Mercedes-Benz is changing the future of the automotive industry. Mercedes-Benz Champions Composite Innovation at JEC World Mercedes-Benz decided to sponsor JEC World’s Startup Booster as they want to tackle material challenges in the automotive industry. Dr. Füller explained, “JEC World’s Startup Booster Competition focuses on important material issues in the global materials community.” This sponsorship gives Mercedes-Benz the chance to explore new ideas related to composites, such as natural fibers and bio-based plastics, which are essential for creating sustainable vehicles in the future. The dedication to finding innovative solutions through these partnerships indeed shows the commitment to innovation and sustainability. A Systematic Approach to Evaluating Startups at JEC World’s Startup Booster When it comes to evaluating potential innovations, Mercedes-Benz follows a detailed process to ensure alignment with their strategic goals. Dr. Füller mentioned, “At the beginning of the process, we define our core searching areas together with the JEC organization.” This structured evaluation helps Mercedes-Benz identify startups that have the potential to provide breakthrough solutions in composite technology. The collaborations often start with a “Proof of Concept” project, allowing the company to test innovative ideas before moving forward with larger applications in their vehicle designs. Composites Beyond Carbon Fiber Although carbon-fiber-reinforced composites are well-known, Dr. Füller pointed out that other composite materials, such as glass fibers and textiles, play an even more critical role in the automotive industry. “The application range is much wider and important for the automotive industry,” he said. These materials offer a variety of benefits, from reducing weight to increasing durability, helping Mercedes-Benz create vehicles that meet both performance and sustainability standards. Sustainability Through Material Optimization Sustainability is at the heart of Mercedes-Benz’s innovation strategy, and composite materials play a significant role in achieving their goals. Dr. Füller emphasized that while composites aren’t the main contributors to CO2 emissions, “we have to take care of the optimization of all materials and every single component.” By continuously improving the materials used in their vehicles, Mercedes-Benz is working towards reducing their environmental impact, which is essential as global regulations tighten and consumer demand for sustainable vehicles increases. Success Stories of Innovation in Action Mercedes-Benz’s sponsorship of JEC World’s Startup Booster has already yielded notable results. One standout example is the integration of UBQ materials into their vehicles. UBQ transforms household waste into a usable plastic compound, showcasing a significant step towards reducing dependence on fossil resources. Dr. Füller shared, “UBQ is converting household waste into a material, which can be used in a plastic compound.” This success stories illustrate the potential of innovative materials in revolutionizing the automotive industry and driving sustainability. Take your startup to the next level by applying for JEC World’s 2025 Startup Booster competition before the final deadline on October 28th. This is a fantastic opportunity to gain exposure, receive mentorship, and attract investment!

This podcast episode dives into the future of recruitment with Håkon Høgetveit, co-founder and CEO of Vouch, as he explains how referral-based hiring is revolutionizing recruitment. Høgetveit shares insights into leveraging networks and AI while maintaining the human touch in hiring practices.

Food Analytics is carving out a unique niche by integrating artificial intelligence (AI) and behavioral science into the world of food innovations. This platform offers a fresh perspective by analyzing food products through machine learning and combining insights from several academic disciplines. “We leverage machine learning and advanced analytics to generate a comprehensive evaluation of food assets,” said Richard Delerins, the founder and CEO of Food Analytics. Their data-driven approach helps food companies and investors make informed decisions that drive growth and innovation. A Team That’s Passionate About Food and Innovation Behind every successful startup is a team that not only believes in the mission but also lives it. At Food Analytics, this couldn’t be more accurate. “Everybody in our team comes with a unique set of business acumen & industry knowledge, but more importantly, our team is intensely passionate about food industry,” Delerins emphasized. This passion fuels their ability to blend AI and behavioral science in food innovation into a cohesive solution that caters to a range of clients in the Food & Beverage sector. Unique Solutions for the Food & Beverage Industry Food Analytics offers a service that is truly one-of-a-kind. They don’t just assess food products; they forecast future performance based on multiple dimensions, such as profitability and scalability. “Our algorithms may also be used to forecast future performance, such as revenue growth,” explained Delerins. This is a game-changer for both food companies and investors, providing a deeper understanding of a product’s potential beyond basic market research. Their proprietary software and unique combination of academic insights make them stand out in the competitive food tech landscape. A Vision for the Future: Making Data More Accessible Though already a success, Food Analytics continues to innovate. One of their major goals is to make their platform more accessible through a SaaS model. Currently, their solutions are customized for each client, but soon, food companies and investors will be able to access these insights through a software platform. “We are working on making our capabilities even more accessible through this development,” said Delerins. This move will further solidify their position as a leader in food tech innovation. What’s Next for FoodAnalytics and Behavioral Science in Food Innovation? Participating in international events like SIAL Startup is just the beginning for Food Analytics. The company is keen on meeting forward thinkers in the food industry to expand its network and continue its growth. “We expect to meet forward thinkers & innovators in the Food & Beverage industry who can become our future collaborators,” Delerins mentioned. With such an innovative solution and a clear vision for the future, Food Analytics is poised to lead the next wave of innovation in the food tech space. If you’re excited about the innovations happening in the food tech industry, be sure to attend the SIAL F&B Exhibition in Paris, happening this week from October 19-23rd. Grab your tickets now to join in-person and discover the latest trends firsthand. If you can’t make it to Paris, no worries! We’ll be doing a live stream from the event on our Sesamers YouTube and LinkedIn, so you won’t miss a thing. Stay tuned for exclusive insights, live interviews, and behind-the-scenes footage straight from the exhibition floor!

Attending a food and beverage trade show can be a turning point for your startup, offering a prime opportunity to showcase your innovations — whether food products or Foodtech solutions — and connect with key industry players.  But it’s important to remember that food fairs are more than just a sales opportunity—they’re about creating an experience. Attendees engage all their senses, tasting, seeing, and learning about your offerings in real time. This makes how you present yourself as crucial as what you’re showcasing.  Proper preparation is essential to avoid missing out on potential leads and partnerships.  Whether it’s your first food and beverage trade show or you’re looking to elevate your game, a solid strategy is key! Pre-Show: Preparation Is a Key Do your research Identify who’s attending, target the buyers and partners you want to engage, and understand how your products or technologies fit into the market. Be clear about the specific problems you solve for your target audience, so they can see the value in stopping by your booth. Reach out to previous startup exhibitors and ask for their tips and advice. Set a clear strategy and goals To help guide your strategy, consider these key questions: Before the event, define specific and measurable objectives to stay focused and track your success. Setting clear, quantifiable targets helps you evaluate your performance post-show and ensures you’re working toward concrete outcomes.  Examples of measurable goals include:  Promote in advance Don’t wait for the show to promote your presence. Share on social media, send invites, and include the event in your email marketing. Tag the organizers to increase visibility. Example from startup The Crushi who promoted their presence at SIAL and Horecava on Linkedin : Prepare your booth Design a visually appealing display. People eat with their eyes first, so make sure your booth is neat and showcases your products beautifully. Consider showing raw ingredients and clear packaging to attract visitors. Example with S’Noods at Summer Fancy Food Show 2024: Get your materials ready Ensure you have all necessary materials: business cards, brochures, and promotional items. A landing page with a QR code to access product info can be a cost-effective alternative to printed materials. However, at food trade shows, many still prefer business cards and printed materials, so keep that in mind. Staff training Train your team to handle objections and maintain a positive attitude throughout the event. They should be prepared to highlight your unique selling points and engage effectively with attendees. During The Show: Make a Strong Impact Stay positive and engaging  If you receive negative feedback, don’t take it personally. Keep smiling and stay approachable, even when you’re tired — positive energy is contagious. Expect crowds Trade shows are busy, so prepare for a constant flow of visitors. Stand, don’t sit, and be ready to engage potential leads as they walk by. Make it a feast for the senses Engage attendees visually and with tastings, if possible. Keep your booth clean and products well-presented. Hands-on demos can capture attention effectively. Safety first Since attendees may not be familiar with your company and could be cautious about food products from startups, it’s crucial to demonstrate safety. Using utensils and providing pre-portioned samples will help ensure hygiene and build trust with potential customers. Be interactive and creative Even though it’s a business food and beverage trade show, people are here to enjoy themselves too! Food is fun, so tap into that by adding interactive elements like demos, tastings, or contests. Engaging visitors with a memorable experience will not only capture attention but also make your booth stand out from the rest. Le Magicien Bio at SIAL Paris 2022 featured costumed performers in magician attire, captivating magic tricks, and enchanting decorations: 📸: Le Magicien Bio Partner with other startups Network with complementary exhibitors and share leads to expand your potential client base and foster future partnerships. Track your leads  Ensure you capture contact details of interested buyers—business cards, notebooks, or lead capture tools. Don’t miss any follow-up opportunities. Post-Show: Follow Through To Maximize ROI Prompt follow-up Reach out to leads within a week. Your first email should thank them, offer further engagement opportunities, and extend any special offers. Focus on building the relationship, not hard-selling. Evaluate your success Review your performance against the goals you set. How many leads did you generate? What feedback did you receive? Use this to improve your approach for future shows. Keep the momentum going  Share a recap of your trade show experience on social media, thanking everyone who visited your booth. Stay active in engaging potential clients and partners from the event.

So, you’ve built something remarkable, your startup is buzzing, and you’re thinking: “It’s time for the world to know about this!” Engaging in public relations (PR) may seem like the next logical step. But before you pop the champagne and start drafting press releases, take a step back. Is PR the right move for your startup right now? Like all good things, timing and intention are everything. The “why” and “when” of PR are two sides of the same coin, making it essential to explore both together. Whether PR will be a game-changer for your startup—or a frustrating drain on resources—depends on understanding your motivations and timing. Let’s break it down! Why PR? The Benefits for Startups Storytelling, Image, and Trust. At its core, PR is about storytelling. You’ve developed something incredible, but it’s not enough for your team to know that—you need your target audience, investors, and the media to know it, too. A well-executed PR strategy builds trust, enhances your brand’s image, and amplifies your message. It shapes how your company is perceived at every customer journey stage. Good PR also boosts brand awareness. You enter public consciousness by sharing your story through media coverage, speaking engagements, and podcasts. It’s not just about people knowing your name; it’s about them understanding why they should care. Building Relationships with Key Stakeholders PR isn’t just about communicating with customers; it’s about establishing relationships with essential stakeholders, including financial regulators, government bodies, and potential partners. Strategic PR positions your startup as a trustworthy and credible player in the market, opening doors to partnerships, hiring opportunities, and other valuable relationships. Attracting Top Talent While a competitive paycheck is attractive, today’s top talent seeks more than just financial compensation. PR can help establish your startup as an exciting workplace. A positive media presence builds a reputation that attracts the best minds in the industry. Fundraising Opportunities Venture capitalists (VCs) love a compelling story. Can you blame them? PR can generate buzz, craft a narrative around your startup, and help position you as the next big thing. While money talks, media attention speaks volumes—investors are looking for market opportunities and innovative founders capable of scaling their businesses. Understanding Newsworthiness It’s crucial to recognize what makes a story appealing to the media. Newsworthiness hinges on relevance, timeliness, and impact. Journalists seek stories that capture their audience’s attention. If your startup solves a real problem, disrupts an industry, or raises significant funding, you’ve got newsworthiness. Conversely, if your startup is still in the idea phase with little to showcase, PR might not be effective yet. Here’s a quick breakdown of newsworthy stories that journalists typically cover for startups: Startups that can share compelling stories, statistics, and case studies have a better chance of getting media attention. Why Not to Start PR (Yet) It may seem controversial for a PR agency founder to share the downsides of early-stage PR, but we want the work to be effective. Sometimes, it’s simply too soon! Jumping into PR prematurely can backfire. If you’re pursuing PR solely for vanity—trying to get press coverage without a substantial story—you’ll quickly deplete resources with minimal return. Consider your customer journey: what role could PR play in optimizing your funnel? If you successfully acquire customers through performance marketing and have limited resources, it may be wiser to continue focusing on ads. When Should You Start Doing PR? PR isn’t a magic switch you flip on whenever you feel like it. Timing is crucial, and knowing when PR will deliver value for your startup is essential. Here are key questions to consider: When Is Your Startup Newsworthy? The answer is straightforward: the bigger and more successful you are, the more newsworthy you become. However, you can maximize your current newsworthiness at any stage. Is NOT Doing PR Costing You? You might miss opportunities if your startup is scaling but not engaging in PR. Every unreported newsworthy event means potential customers, investors, or partners miss out on exposure and trust and may turn to competitors instead. Determine when neglecting PR becomes an opportunity cost. Is trust vital in your customer acquisition, hiring, or fundraising efforts? Does Your Team Have the Bandwidth? PR isn’t just something you outsource and forget about. It requires input from your team, whether reviewing press releases or providing insights for thought leadership pieces. Ideally, the intellectual overseer of PR should be a founder, preferably the CEO. If you’re too busy building your product or seeking your next round of funding, and no one else can provide strategic input, it may not be the right time for PR. Budget and Timing Considerations PR is an investment that requires proper budgeting. Ask yourself: do you have the resources to commit to PR long-term? PR is most effective when consistent; sporadic media attention rarely yields sustained results. If your marketing budget is tight, consider prioritizing other areas, such as sales or product development. However, a well-timed funding announcement or significant news can lay the groundwork for future PR efforts. When Not to Do PR PR won’t be effective if you have nothing to say. If you’re too early in your journey, too busy to participate, or not newsworthy yet. You can always return to PR when you have compelling stories to share. Understanding what is newsworthy and what isn’t is crucial, so ensure you study this aspect thoroughly. Let’s Wrap This Up! PR can be a powerful tool for startups—but only when executed at the right time and for the right reasons. When your startup is ready—with news to share, a story to tell, and the capacity to support a PR campaign—PR can help propel you to new heights. With a little self-awareness and the right timing, PR can be the catalyst that takes your startup from unknown to unforgettable!

As digital assets become essential for seamless customer experiences, POWER.xyz leads in helping retailers optimize 3D asset management. Co-founded by Clément Foucher in 2022, the company operates from Vierzon, Paris, and Hong Kong. Their team of 20 altogether includes five 3D designers and twelve developers. Their SaaS platform scales digital asset production, enhances customer experiences, and boosts efficiency across industries. Comprehensive 3D Asset Management POWER.xyz offers an all-in-one platform for managing digital assets like 3D models, digital collectibles, and gaming content. It basically helps retailers integrate 3D technology for real-time web experiences, AI-driven content creation, and photorealistic rendering. Foucher emphasizes, “Our solution is a one-stop shop for managing 3D assets, from production to real-time experiences, and AI-generated lifestyle content.” Generally this seamless approach allows brands to scale 3D content creation without the usual technical challenges, giving them a competitive edge. High-Profile Clients and Effective Acquisition Strategy POWER.xyz’s impressive client list includes luxury and retail giants like LVMH, Stellantis, Maje, Renault, Michelin, and Vanessa Bruno. The company has effectively leveraged business fairs and word-of-mouth marketing as primary components of its customer acquisition strategy. “We’re attending business fairs globally, and word-of-mouth has been highly effective,” Foucher explains. He underscores how these tactics have positioned POWER.xyz as a trusted partner for high-end brands. Strong Financial Growth and Profitability POWER.xyz has experienced remarkable financial success. The company’s fundraising journey was notably smooth, with Foucher sharing that they signed €500,000+ worth of deals within a few months. In 2022, they successfully raised €3.5 million, driven by strong commercial traction. Foucher confidently projects, “We will be profitable by the end of this year,” which is a significant achievement given that only 15% of SaaS companies indeed reach profitability in their early years. With potential plans for another fundraising round in 2024, POWER.xyz is on a promising path of sustained growth. Customer Success and Data Security Customer satisfaction is obviously at the heart of POWER.xyz’s operations, backed by a dedicated Customer Success Management (CSM) team that ensures smooth project launches and ongoing client support. This commitment helps maintain low churn rates, which is essential in the competitive SaaS landscape. Additionally, data security and GDPR compliance are top priorities, with a specialized team dedicated to protecting customer data. Ambitious Growth Plans Looking ahead, POWER.xyz is focused on scaling its operations while serving over 25 prominent clients across luxury, retail, and industrial sectors. They have structured their pricing model to ensure profitability while delivering substantial client value. With an eye toward the future, the company certainly aims to become the go-to solution for 3D asset management in the luxury and retail spaces, continuing to enhance digital customer experiences worldwide.

Lebanon-based International Factory for Food and Beverages (IFFB) is reshaping the beverage industry by offering premium co-packing services for energy drinks, soft drinks, and alcoholic beverages. Founded in 2021, IFFB has rapidly become a key regional player, focusing on high-quality production, innovation, and operational efficiency. Led by Peter Abi Ramia and Mikel Abi Ramia, the company produces 24,000 cans per hour. “We saw a global shortage of carbonated beverages in cans and recognized an opportunity,” Peter noted. “Our vision is to provide flexible co-packing solutions with shorter lead times to meet market demands.” This proactive strategy is fueling IFFB’s swift growth. The Significance Behind the IFFB Name International Factory for Food and Beverages (IFFB) reflects the company’s ambitions. Peter explained, “The name embodies our core beverage production business and our future expansion into food, targeting international markets.”With aspirations to break into European and African markets, IFFB aims to become a dominant player in the beverage industry, all while diversifying its product portfolio. Meeting Market Needs with Innovative Expertise IFFB’s product lineup spans energy drinks, RTD vodka mixes, non-alcoholic beers, carbonated beverages, and iced teas. Their cutting-edge facilities ensure that every batch meets the highest standards, offering consumers great taste and functionality.”Our target audience includes anyone who enjoys carbonated beverages,” Peter noted. “What differentiates us is our adaptability. We quickly respond to market demands, and our shorter lead times provide a competitive edge.”Their adaptability is proving successful. IFFB’s monthly sales continue to increase, “We haven’t lost a single customer,” added Mikel. “Our commitment to quality and efficiency keeps clients returning.” Overcoming Scaling Challenges IFFB’s rapid expansion does not come without challenges. “Scaling a co-packing company requires careful coordination, especially in managing raw materials and ensuring that production maintains high standards,” Peter admitted. One of their key obstacles is maintaining operational efficiency during rapid growth. To meet these demands, they are heavily investing in technology and refining processes. “We’re continuously innovating, from product development to production operations,” Mikel emphasized. This constant innovation helps them stay competitive in a fast-evolving market. Expanding Through SIAL Startup Village A major part of IFFB’s growth strategy includes participation in SIAL Startup Village, a prominent event for food and beverage startups. Peter shared, “We want to expand into the EU and Africa, and SIAL offers valuable exposure to potential clients and partners.” Through this platform, IFFB hopes to secure new sales leads and build connections that will help drive international expansion. The Outsourcing Trend in Beverage Production With beverage production becoming increasingly complex, outsourcing to specialized co-packers like IFFB has become increasingly popular. The global co-packing market is projected to grow at a CAGR of 8.3% from 2021 to 2026, driven by companies seeking to lower production costs and enhance efficiency. Co-packing companies leverage this trend by providing flexible solutions that help businesses reduce expenses while upholding high-quality standards. Their adherence to international safety certifications, including FSSC 22000, Halal, ISO 22000, and HACCP, further strengthen their position as trusted co-packing partners. Future Outlook Looking ahead, IFFB is focused on expanding its customer base and product offerings while remaining committed to quality and innovation. Peter said, “Our vision is to continuously grow and offer new, exciting products for local and international markets while maintaining our commitment to excellence in taste and operational efficiency.”With its advanced facilities, skilled team, and ambition to lead in beverage co-packing, IFFB is poised to become a global leader in the industry.

Retail Robotics Solutions (RRS) is advancing rapidly with its innovative AI technology in corporate catering and self-service restaurants. Founded in 2022, the company quickly became a leader in integrating computer vision and Robot-Cashier systems. We caught up with CEO Dmitri Rodin and Head of Customer Satisfaction Ilya Zelikin to dive into their work, ambitious plans for the future, and how outsourcing plays a key role in scaling the business. A Visionary Beginning Dimitri Rodin, with over 20 years of executive experience, co-founded RRS after meeting with an angel investor and a computer scientist. Their talks on computer vision and Robot-Cashier technology sparked an idea: “To revolutionize the way people experience dining in cafeterias and self-service restaurants by making it as easy as taking a selfie.” This principle has guided RRS’s journey. The Technology Behind the Innovation RRS employs advanced equally AI and Robot-Cashier solutions to streamline food service, reduce queues, lower costs, and enhance customer satisfaction. Rodin highlights their edge in brief: “We’ve become the global leader in recognition accuracy for freshly-made food.” Furthermore he adds that their technology excels at identifying overlapping food items, a challenge for many competitors. Zelikin explains, “With three successful pilots and a €2.4 million contract, we’ve proven our solution delivers results from day one.” This success shows strong demand and sets the stage for future growth. Targeting the Corporate Catering Sector RRS primarily focuses on large corporations in the corporate catering sector, including major players such as Elior, Sodexo, and Compass Group. Additionally, their expertise allows them to cater specifically to the needs of these industry leaders. Their in-depth understanding of client needs helps them to implement solutions seamlessly, including integrating Robot-Cashier systems, without disrupting existing workflows. Zelikin also highlights, “After two years of negotiations with target clients, we know how to implement our solution effectively.” Scaling Operations and Outsourcing As RRS expands its presence across Europe and prepares to enter the U.S. market, outsourcing plays a vital role in its strategy. Industry statistics indicate that 59% of companies generally utilize outsourcing to improve operational efficiency. The company plans to partner with software and hardware companies, including also those in Robot-Cashier tech, to drive growth. Dimitri highlights its strong track record with top stakeholders. Its diverse team from 11 countries helps it navigate complex markets and build key partnerships. Future Goals and Ambitions For 2024, RRS aims emphatically to boost revenue and expand AI-based terminals and Robot-Cashier systems with Pingo Doce in Portugal. Rodin also adds, “Our goal in the U.S. is to start Proof of Concepts with key players in self-service restaurants and corporate catering.” With a U.S. office opening in fall 2024, RRS is certainly ready to impact the FoodTech industry. They aim to be recognized at SIAL Startup Village, considering it a crucial opportunity to attract investors and industry leaders. The Drive for Change What motivates Rodin and Zelikin? Rodin reveals, “I wake up every morning with a clear understanding that we are changing the business practices of the entire global food service industry.” This conviction fuels their ambition to radically enhance customer satisfaction, saving office managers valuable time that would otherwise be spent in lines.

Matt C Smith, a former venture capitalist and exited entrepreneur, discusses his unconventional journey from venture capital to founding a startup and now pursuing his dream of representing South Africa in cross-country skiing at the Winter Olympics. Through humor, resilience, and a passion for storytelling, Matt reveals valuable insights for founders and innovators navigating their own entrepreneurial paths.

As the world looks for sustainable alternatives to conventional protein sources, startups like Planetary, based in Switzerland, are paving the way for a greener and healthier food system. Founded in 2022 by Marison Ian and David Brandes, the company is a venture-backed food tech company that aims to power the economy by building industrial-scale infrastructure globally. Their core innovation lies in precision fermentation, and they’re set to make a significant mark on the global protein supply with their versatile mycoprotein product.”We’re building the bioeconomy together,” reads Planetary’s tagline. This vision aligns with the growing demand for sustainable, plant-based, and microbial proteins in a world that is grappling with the challenges of climate change and resource scarcity. Precision Fermentation: Scaling for Global Impact Planetary’s focus on precision fermentation is no accident. This method allows for the production of high-quality proteins without the environmental downsides of traditional animal agriculture. According to a recent study by the Good Food Institute, precision fermentation can reduce land use by up to 99% and greenhouse gas emissions by up to 87% compared to conventional meat production.”Our goal is to provide food producers with a sustainable, healthy, and versatile ingredient in the form of mycoprotein,” said one of the co-founders during the interview. The company is already building its first facility in Switzerland, set to begin operations at the end of 2024. This facility will serve as a cornerstone in Planetary’s mission to contribute to diversifying the global protein supply. A Team of Experts Driving Innovation Planetary’s small but highly specialized team of 10 employees works in Switzerland and remotely, bringing together expertise in bioprocessing, engineering, product development, and business. Their multidisciplinary approach has helped the company scale rapidly despite being in the early stages of development.”We’ve built a team of experts in bioprocessing, engineering, product development, and business to create a winning combination,” the team shared. This focus on building a strong internal foundation is key to ensuring they meet their ambitious goals in the coming years. The Growing Bioeconomy: Opportunities and Challenges As a participant in SIAL Startup Village, Planetary aims to connect with industry leaders and generate new customer leads. “We’re looking to establish strong connections within the industry and secure new customers,” the commercial director, Eleanor McSweeney, said. They also hope to lead in building the bioeconomy, which the OECD predicts could reach a global market size of $2 trillion by 2030. However, like any ambitious startup, Planetary faces its own challenges. “What keeps us awake at night is the rapid scaling required to meet market demand while maintaining high quality and sustainability standards,” admitted the team. But they remain driven by the potential impact they can make. “The idea of building a better, more sustainable food system is what gets us up every morning,” they added. The Road Ahead for Planetary Looking forward to 2024, Planetary’s primary goal is to get its first factory up and running. The company plans to expand its team, particularly as it scales its operations and production capacity. “We’ll likely be hiring at the end of this year to support our growth,” McSweeney noted. Their entry into the food-tech space comes at a pivotal moment when consumer demand for alternative proteins is at an all-time high. According to Euromonitor data, the global plant-based protein market is expected to grow at a 9.7% CAGR from 2021 to 2028. With such promising market trends and a clear roadmap, Planetary is well-positioned to make a lasting impact on both the food industry and the environment.” We believe that precision fermentation can revolutionize food production,” one of the co-founders emphasized. “And we’re excited to be part of that transformation.”

Founded in 2020 by Alexandre Thebaud, Emile Maine, and Alexis Karkour, based in Grasse, Côte d’Azur, JANE is a French startup making waves in the beverage industry with its innovative approach to natural, functional drinks. With just two dedicated employees and a clear vision, the company is quickly carving out its niche in a competitive market, offering consumers a taste of well-being through its unique product line. A Name Rooted in Elegance and Innovation When asked about the origin of the company’s name, JANE’s founders shared an interesting story. “JANE is an elegant contraction of Mary Jane. Initially, we launched our first drink, a CBD iced tea, hence the reference to the plant,” they explained. This reflects their mission to create drinks that not only taste good but also promote wellness, something their flagship product embodied from the start. A Holistic Approach to Well-Being Its focus on holistic well-being sets JANE apart from its competitors. The company has partnered with Robertet, the world leader in natural flavoring, to develop drinks that cater to consumers’ daily needs. “We wanted to prove that a drink could be healthy, accessible, and very interesting in taste,” said Thebaud. This philosophy resonates with the brand’s primary audience—women aged 35-55—increasingly seeking healthier, more functional beverage options. Navigating a Competitive Market The functional and wellness beverage market is highly competitive, and recent Emulent reports estimate it will reach $208.13 billion by 2025. To differentiate itself, JANE uses unique flavors and sleek, modern designs. “Our goal is to expand into more points of sale with our innovative approach,” said Thebaud. The company is already gaining traction with just two employees, securing space in hundreds of supermarkets and restaurants. “We are listed in several hundred outlets,” they proudly shared, showcasing their growth potential. Building on Early Success with Strategic Partnerships JANE’s partnership with Robertet has been pivotal, helping the startup create standout functional drinks. “Thanks to Robertet, we’ve merged functional ingredients with innovative recipes,” Thebaud said. The company also sees value in networking at events like SIAL Startup Village, a prime platform for showcasing its products to investors and partners. “We applied to SIAL to promote our brand and develop partnerships. We hope to meet new partners, customers, and possibly investors,” Thebaud added. The Road Ahead With a strong foundation built on quality and innovation, JANE has big plans for the future. While the majority of its revenue currently comes from B2B and retail, the company is looking to expand its footprint and develop new products that continue to blend health with flavor. The global trend towards wellness is on their side, as more consumers prioritize functional foods and beverages daily.