Edmond, founded in 2019, is the first French craft brewery dedicated solely to alcohol-free beers. Their mission is to break the stereotype that alcohol-free beer is only for specific groups, like pregnant women. “We wanted to broaden the horizon of alcohol-free craft beer and bring everyone to it,” said Emilie Yana, the founder of Edmond.
This approach, combined with a unique brewing process, results in a beer that tastes just like the real thing — with bitterness, body, and bubbles, but without alcohol or added sugars.
The Inspiration Behind Edmond: A Personal Journey
The creation of Edmond wasn’t just about filling a gap in the market; it was personal. Emilie, a former professional dancer, decided to stop drinking alcohol in 2017. This choice brought her to realize how limited the options were for alcohol-free beverages.
“I realized the social desert this implied,” said Emilie, “not to mention the qualitative poverty of imported alcohol-free beers.” With this realization, she teamed up with Sébastien Dué, who developed a brewing process from scratch. What started as a personal project quickly grew into a vision for the world.
High-Quality Ingredients and Local Sourcing for Alcohol-Free Craft Beer
One of the key differentiators for Edmond’s alcohol-free craft beer is the quality of the ingredients they use. Unlike many industrial non-alcoholic beers, Edmond focuses on sourcing organic and local ingredients to create flavorful, natural brews.
“We continue to produce natural alcohol-free beers, with no additives but with a lot of flavor thanks to our organic ingredients sourcing”. The brewery’s use of the best hops and malts gives their beer a rich and authentic taste.
Challenging Stereotypes and Changing Perceptions
Edmond is on a mission to challenge the traditional view of who drinks alcohol-free beer. Their tagline and branding aim to attract a broader audience, breaking away from the idea that these beers are only for certain demographics.
“The idea was to broaden the horizon of alcohol-free beer and bring everyone to it,” said Emilie. Whether it’s for health reasons, driving, or simply a lifestyle choice, Edmond believes that anyone can enjoy a high-quality alcohol-free beer. Their focus is on creating a beverage that not only tastes great but also fits seamlessly into social situations.
Expanding Beyond France with Edmond’s Alcohol-Free Craft Beer
While Edmond has already gained traction in France, the company has its eyes set on international expansion. “Going abroad is part of the plan,” said Emilie.
The team is focused on increasing production, building new partnerships, and continuing to innovate in the alcohol-free beer space. Edmond’s participation in events like SIAL Startup is a crucial step in achieving their goals for 2024, as they aim to develop their business and get more people to experience their unique beers.
Don’t Miss the SIAL Food & Beverage Exhibition!
If you’re as excited as we are about innovative food and beverage companies like Edmond, make sure to attend the SIAL Food & Beverage Exhibition in Paris, running from October 19-23rd.
Get your tickets now and join us in exploring the future of food tech. Can’t make it in person? No worries! We’ll be streaming live from the event on our Sesamers YouTube and LinkedIn, so you can catch all the action online.