This podcast episode was recorded onsite during JEC World in March 2024 in Paris.
The Chemistry of Composites: Driving Industry Evolution
Chris Skinner’s transformation from a chemist to a visionary leader in strategic marketing at Owens Corning is a tale of the composites industry‘s evolution.
“We’re at the forefront of merging material science with market demands, a testament to our dedication to innovation in composite materials,” he states.
This integration of science into commercial success embodies the progress and adaptability at the heart of the composites industry.
Collaborative Innovation: Revolutionizing R&D in the Composites Industry
The research and development landscape in the composite industry is undergoing a significant transformation. “The era of solo achievements is evolving into a time of collaborative efforts,” Chris Skinner notes.
He emphasizes that in this industry, success hinges on merging diverse talents to drive innovation. This evolution highlights a crucial trend: teamwork is becoming increasingly indispensable for advancing composite technology trends and material conversion strategies.
The Startup Booster: Igniting Innovation in Composite Materials
The Startup Booster Competition in JEC world stands as a testament to Owens Corning’s commitment to innovation. It’s not merely a contest; it’s a visionary platform where emerging technologies gain momentum.
“We’re crafting an ecosystem ripe for transformation,” Skinner asserts, “where cutting-edge ideas meet opportunity and scalable solutions emerge.”
The Pink Panther Effect: Strategic Branding in Composite Materials
Opting to color Owens Corning’s fiberglass pink and aligning it with the Pink Panther wasn’t just about looks.
Skinner explains, “We’ve crafted a story that changes how customers interact with our products. This move has made them not only noticeable but also more engaging and memorable.”
He highlights how this approach isn’t just branding ; it’s storytelling that resonates emotionally with users, adding a unique and lasting impact.
This strategy shows the effective use of narrative in creating a deep, lasting connection with customers.
Effective Branding in the Composite Industry: The Power of Now
Skinner highlights a crucial shift in marketing philosophy—focusing on the present benefits that resonate with consumers.
“We’re living in a time when the immediate application and advantage of a product take precedence,” he says. Skinner encourages a marketing approach that emphasizes instant satisfaction, thus fostering an immediate connection between the product and its user.
Want more from Sesamers & JEC?
2 more podcast episodes from JEC World with startup founders and other industry experts: Blanca Garro & Stephan Savarese
JEC Startup Booster: the premier startup competition at JEC World, where 20 finalists gather in the Startup Booster Village to showcase their innovations, network, and engage with potential investors over three dynamic days.
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Find Chris on:
- LinkedIn: Chris Skinner
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- LinkedIn: Ben Costantini
- Twitter/X: @bencostantini